IPL as the world’s most valuable sports brand: Yet another dream-come-true moment

Lalit Modi

I feel everything inside me exploded when I was just told that IPL has finally become the most valuable sports brand globally. I always knew it would. But never imagined that it will be in such a short time span. In my heart I always had a feeling that it would. But that was a feeling – and one would say I am biased as I created it. It was natural for me to claim that it is the best sports product. Each one claims his is the best film or the best book. That’s how creators are, and I am no different. 

But when the world at large acknowledges it – it’s like a second dream coming true. Creating the IPL itself was a dream that came true. That dream was cemented into the cricketing eco-system by season 3. Now, once again that it has gone on to be globally the most valuable brand is like a second homecoming and a second dream coming true. One-in-a-million realise their dream. Maybe two-in-a-billion realise it twice in their lifetime. 

I must take this opportunity to thank the one constituency that has made this possible. The fans of IPL. They alone have propelled IPL to this position. They alone deserve the credit. It makes India a proud nation, Jai Hind. May it soar higher and make every Indian proud.